FashionPlaytes has a unique opportunity for a Marketing Intern. We are seeking a candidate with a desire and ability to support us by coordinating projects, working on media requests, assisting with our social media strategy, executing email marketing campaigns, and general assistance. The ideal candidate enjoys and understands content creation and online communities. They should also have a passion and an educational background in marketing, public relations or communications and journalism.

Since we’re a small, ambitious and dynamic startup that is transforming how girls interact around fashion, you’ll have the opportunity to work with our marketing team within a web development environment to define campaigns in a game-changing business. This is a fun, hands-on, resume-building experience!

Responsibilities:

• Help research our consumer demographic – both kids and gift givers (parents, etc.)
• Assist Community Manager with focus group initiatives and surveys
• Help identify and coordinate on and offline marketing events such as contests, fashion shows, etc.
• Suggest, build and implement creative marketing strategies to build our customer base organically
• Recommend and help implement customer acquisition strategies in order to quantify costs
• Share ideas for building the FashionPlaytes brand and packaging

Qualifications:

• Excellent analytical and critical thinking skills
• Outstanding organizational skills
• Initiative, flexibility and the skill to work independently
• Ability to write and communicate messages clearly and concisely with strong attention to detail
• Ability to meet deadlines, handle multiple projects under pressure and work effectively on a team
• Computer knowledge including Microsoft Office. Photoshop a plus.

Hours:

• Minimum of 24 hours/week required, during normal business hours. Ability to work extra hours during production crunches appreciated.

We’re seeking a talented and motivated full time Designer who is a wizard at interactive design and will drive the creative across our business.  As a Designer, your task is to create inspirational interactive experiences for our tween girl audience and their parents. You will also provide intuitive creative concepts, execute designs, and collaborate with project team members to translate the strategy is resulting in a user centric solution. The candidate should have a strong sense of design whimsy and the ability to apply our brand to multiple media. The Designer will also have offline creative responsibilities for marketing collateral and maintaining a consistent message across all our channels. In addition to technical and design skills, the candidate must be self motivated, flexible, have the ability to multi-task and clearly communicate to peers and management in a fast paced start-up environment. Experiencing designing for tween girls is a plus, but not required

Responsibilities

• ·Concepts for website and online advertising needs
• ·Create compelling graphic layouts based on defined requirements
• ·Ability to take in requirements and offer alternate paths to design success
• ·Execute various aspects of production including scanning, digital retouching, image editing, special effects, file manipulation and layout
• ·Design and development of web pages, graphics, multimedia, and email templates
• ·Offline marketing materials, including direct mail, PR materials, etc.

Required Skills:

• Minimum of 3 years of web design experience is required
• Solid knowledge of Photoshop, Illustrator, (Adobe Creative Suite)
• Practical experience in development of HTML & CSS
• Apparel graphic design a bonus
• Flash and ActionScript are an added bonus
• Ability to communicate effectively in both technical and business environments
• Experience working with Copywriters and external designers
• Seasoned working under tight deadlines without taking your eye off feature relevance and quality
• Detail oriented
• Strong comfort level working with PCs and MACs

FashionPlaytes is hiring an Online Marketing Specialist to drive traffic and engagement through a variety of channels and tactics. This specialist will enhance existing channels and leverage new ones to grow the online retail business. The ideal candidate will have a strong background in data-driven online marketing for an ecommerce company.

Responsibilities:

· Manage the planning, development, and execution of online marketing programs including search engine marketing, affiliate marketing, email marketing, display advertising and other new opportunities

· Measure, monitor and improve performance across all online marketing channels to ensure that campaigns are meeting volume and CPA objectives

· Optimize the existing paid search program which operates across both AdWords and Microsoft AdCenter

· Manage affiliate relationships in co-operation with the outsourced program management team

· Plan, manage, and execute promotional emails

· Write creative briefs and copy to support the creative development for on and off site marketing campaigns

· Work with internal teams to leverage existing content and develop new content that will help gain an increased search ranking among major search engines

· Collaborate with merchandise team to devise cross-channel promotions that will drive new users and repeat engagement

· Expand online marketing presence by testing lead generation, email acquisition, and other low-cost campaigns

Knowledge, Skills & Abilities:

· 2-3 years of relevant online marketing experience in the B2C, ecommerce industry

· Extremely proactive with a results-driven orientation

· Strong writing, quantitative and analytical skills – passionate and savvy about making data-driven decisions

· Ability to get creative and excited about testing new innovative, low-cost campaigns

· Extensive experience and familiarity with MS Excel

· Experience with Google AdWords, Silverpop ESP, Photoshop and/or HTML/CSS/JS a plus

· Ability to operate in a fast-paced, dynamic work environment, turning ideas and feedback into actionable plans

FashionPlaytes is seeking a web application developer with the experience and skills to take a leading role in helping us grow to the next level. We are building a cutting edge platform with Ruby on Rails, HTML5, eCommerce, gaming and more.

Looking for Experience in the Following:

• Solid Ruby on Rails
• Other programming languages, scripting or otherwise, would be helpful
• Strong HTML/CSS/Javascript experience. Must have used at least one JS library.
• Experience using JSON/Ajax.
• Database programming against MySQL or PostergreSQL
• Comfortable in a Linux or OSX development environment including shell scripts, and command line
• Amazon EC2 and S3 environments and tools
• Source control systems such as SVN and GIT
• Web and Mail server configuration and management a plus
• Networking and server security concepts and protocols a plus
• Experience working with public facing websites
• Good understanding of engineering process from design to production release

Personal Skills

• Entrepreneurial, creative, focused and driven.
• Committed desire to work in a fast-paced environment and excel under pressure.
• Ability to think through and design end-to-end solutions at the application and infrastructure levels.
• Strong communication skills
• Enjoy working in small teams