Jobs

Customer Acquisition/Direct Marketing Expert

Fashion Playtes is currently seeking a Customer Acquisition/Direct Marketing Expert to join our team and take a lead role in optimizing the performance of our website. As our head of Website Conversion, you will maximize site conversion based on strong Usability/User Interface skills. You will test offers and analyze web analytics. Creativity is key, as you will need to devise new methods to improve site usability and effectiveness and to measure that improvement.

About Fashion Playtes, Inc.

Fashion Playtes (www.fashionplaytes.com) is a venture-backed, innovative online custom clothing company dedicated to delivering both a fun and unique design experience and top quality garments to girls age 6-12. We have just released our beta site offering girls the tools and a platform to create and design garments and accessories that can actually be produced to wear. The product line currently features t-shirts, dresses, skirts, jackets and accessories and will continue to expand in the coming months.

Key Responsibilities

  • Customer conversion. Focus on translating registered users to purchasers. Test offers, promotions, pricepoints.
  • Customer acquisition. Monitor, analyze and improve CPA, CPC. Model best vehicles.
  • Manage online marketing campaigns and database. Establish campaigns and direction, including email marketing, SEO/SEM, internet media & social media.
  • Lead role in identifying and prioritizing areas for site improvement -- recommend specific changes to improve conversion (includes landing page optimization, enhancements to front end pages, and improvements in checkout processes).
  • Drive SEO initiatives.
  • Lead buyer retention activities to develop strong relationships with our customers
  • Evaluate, recommend and test marketing campaigns to improve conversion and retention rates. Monitor campaign turnaround time, reporting, accuracy and efficiency.
  • Increase ROI by continually testing for winning creative, copy, audience, channels, premiums and price

Critical Success Factors

  • 5 years experience in ecommerce
  • Proven success in directly increasing sales conversions, customer acquisition and retention.
  • Proven track record of successful direct email marketing campaigns
  • Experience in SEO
  • Viral marketing strategy background would be ideal
  • Tween/teen girl market experience (nice to have)
  • Gaming background (nice to have)
  • Retail or kids experience (nice to have)

To apply, send your resume and a cover letter to hr@fashionplaytes.com.

Joinbottomgraphic